Distribution & Promotion

Where will WHY vs WHY™ be sold?

Our distributor for this series in Australia & NZ, as for all our books, is Simon & Schuster (Australia). At first, we intend the books in our series to be sold in Australasia, in bookstores, chains and online stores, and also to make them available through secondary, tertiary and public libraries. Once the series has established a foothold in Australasia, we aim to sell some of the books internationally. We expect to publish digital versions of our books later.

How will the books be promoted?

Apart from advertising, and marketing online and to bookstores, chains and libraries, we will also be sending free copies of the books to a selection of key media relevant to the specific topic (and may include the writers' contact details).

We have a partly-interactive section of our website where readers can 'taste' what's in the books, eventually buy digital versions of them, see the debate continue with any additional rebuttals authors have chosen to write, potentially vote on the topics and also perhaps see short trailers of some of our writers introducing themselves and their topics, and links to our writers’ blogs and websites and other relevant links.

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