Published: 02/07/2020
ISBN: 9781925700534
Genre: Business
Pages: 272
RRP: $34.99
Cult Status
Tim Duggan
WINNER, Entrepreneurship and Small Business, Australian Business Book Awards 2021
FINALIST, Social Responsibility, Australian Business Book Awards 2021
“We’re at a point in history where we can create what we want the future to look like. This book is a road map to that future.” – Naomi Simson, Founder of RedBalloon and Shark Tank investor
“Tim has extraordinary insight into the evolving relationship between companies and the communities that they serve.” – Osher Günsberg, Television and radio host
Consumers are changing, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs think differently, and Cult Status will show you how you can too.
Enough has been written about huge cult brands founded last century – Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that makes a brand a massive, long-term, sustainable success?
Tim Duggan, co-founder of one of Australia’s most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.
Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoe Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more. In this book you’ll discover:
- The 7 Steps to building a business with cult status
- The one thing you should do before starting something new
- Why every business of the future needs to balance profit and purpose together
- How to have just as much impact working inside a company as you can from outside
- The leadership trait every new leader needs
- How to create a passionate community around you and your work
- 14 practical exercise you can do today to set up for success tomorrow
Armed with this book, anyone from anywhere can help create the next business with serious cult status.
“Cult Status is like the love child of your savviest BFF and a business sage. This will be the manual for a generation of millennial entrepreneurs.” – Lorraine Murphy, Author of Remarkability
“This book challenges you to question what impact you want to have, and provides a guide to help you rally people around you to achieve outcomes you are passionate about.” – Alex Greenwich, Member for Sydney
Tim Duggan
‘This book is bloody good. It’s really made me question how I work and how I could do things better. I’ll be thinking about it for a while yet.’
Marc Fennell, journalist and presenter
Lorraine Murphy, author and entrepreneur
‘Sustainability and inclusion are not ‘nice to haves’ but essential to the relevance of any enterprise. Tim has done a great job in uncovering the untold stories to help us navigate forward and design a better way. We’re at a point in history where we can create what we want the future to look like. Cult Status is a road map to that future.’
Naomi Simson, Shark Tank & Founder of RedBalloon
Osher Günsberg, television & radio host
Alex Greenwich, Member for Sydney
‘Duggan’s style of writing is clever, blunt, and full of genuine insightful anecdotes. Tim writes as if a long-time friend is cleverly explaining the new unspoken laws of business, as he weaves in and out of tales of world-renowned business’ who have reached the business nirvana that is “cult status”… a perfect reference book and guiding manual for any would-be founder/entrepreneur seeking assistance as they prepare to take their first steps in business and creating a brand.’